A Link Building Strategy brings many benefits to your website, among them strengthening your domain and URLs, helping to index deeper pages, and establish new contact areas within your niche. In this way, your site commands a higher ranking in search engines such as Google, Yahoo, and Bing, and begins to receive more organic traffic.
The combination of a strong Link Building campaign, SEO (Search Engine Optimization) on-page techniques, and great content enables your site to reach its full potential through higher search engine rankings for your keywords.
| Analysis of the client's and competitors' sites | |
|---|---|
| Keyword definition | |
| Suggestions for optimizing on-page links | |
| Head terms Google's ranking analysis | |
| Link prospects survey | |
| Directories submission | |
| Forums, blogs, and social media participation | |
| Link requests through email and telephone | |
| Content creation for guest posts and article submissions | |
| Reports: requested links, hours worked, outcomes, and goals for the coming month |
The first step before starting Link Building is creating a strategic plan so that the team in charge (manager, link builders, and content creators) familiarize themselves with the content of your site and your niche's profile, in addition to outlining the strategy to be implemented. In this stage, the analysis of the client's and competitors' content is made, link targets to be used in the survey as well as groups of terms that will be worked in each period are determined, and the analysis of the ranking for the desired terms is made. Then we define the key factors that are influencing the ranking and define the best approach and time-table of action.
After the presentation and approval of the strategy, the Link Building efforts are initiated. At this moment, links will begin to be submitted to directories, informative participation will be initiated in forums, blogs, and social medias, and link requests will be made via e-mail and phone in quality sites represtenting the client's niche. All worked sites respect Enlink's qualitative analysis and, in the pursuit of quality, all inserts and requests are made manually – which ensures that your site won't be penalized by search engines and that your brand will not be associated with any kind of spam.
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